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Sunday, June 14, 2009

Artwork Resolution : Screen vs. Print

This has come up a couple of times in the last few weeks, so I figured I'd better post about it. If you hire Sinister Visions to create a website for you, the artwork/graphics will be created specifically for the website, for screen usage. They WILL NOT be suitable for print usage, period*.

In other words, if you only hire SVi to do a website, don't think you're getting flyer art out of the deal unless you SPECIFY that AHEAD OF TIME, and it's built into your fee. SVi is happy to create your marketing artwork at high resolution for you to use however you need, but you gotta pay for it.

If you come back after the website has been launched and ask for the artwork to use on a poster or something, please expect to pay an artwork re-creation fee, as the work will have to be remade from scratch at a print-quality resolution.

Remember, there is no magic wand, here. Photoshop is not powered by fairy dust. The graphics SVi creates are pains-takingly built, layer by layer, and can't just be "blown up" 300% without serious image degradation.

*As a frame of reference, your screen uses 72 dots (pixels) per square inch to show you an image. Something printed will be a minimum of 300 dots per inch. If you've ever seen something printed from a website, you've noticed how blurry, blotchy and blocky it looks - that's because it's screen-resolution, not meant for print. If you still don't understand the concept, take a magnifying glass and look at a magazine cover - you'll see the dots; printing screen-rez images lets people "see the dots".

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  • “Knowledgeable, creative and most critically - prompt! Chad has the perfect skill set to create very user-friendly websites that work great and look super scary!”

    — Ben Armstrong, Netherworld Haunted House

  • “Chad has been instrumental in growing all of our trade shows by marketing our brands through amazing web designs, brochures, banner displays and t-shirt designs! Web design is so important in today's world and we credit a lot of our success to Chad for keeping our image fresh every year. Chad works around the clock to deliver the best products possible.”

    — Jen Braverman, TransWorld Trade Shows

  • “Chad is an unbelievably talented artist. The fact that he is able to take that creativity and use it to build websites that not only look good, but also work well and are reliable is just one of the reasons we've loved partnering with him over the years.”

    — Edward Douglas, Midnight Syndicate

  • “ have built and serviced three web sites for me over the past 6 years. Chad's input, design, backup and all around service are a credit to him, especially as we are based in the United Kingdom. I would not hesitate in recommending Chad and to anyone wishing for web design and creativity.”

    — Mark Edwards, Farmaggedon

  • “Chad has always been one step ahead of what's popular at the time. He continues to amaze me with his creativity and designs. We at Terror on the Fox have always used Sinister Visions, and we/I always will!”

    — Mike "Beaker" Parpovich, Terror on the Fox

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    — Leonard Pickel, HAuNTcon

  • “Chad Savage has a command of typography that isn't seen anymore... And that's only one of his skills; he's really a pioneer in horror / haunted / fantasy corporate ID and digital design. Most of the work you see in this arena that wasn't done by him was most likely influenced by him. He's an original.”

    — Joe Sena, EMCE Toys / Cinefantastique Magazine / The Monster Channel

  • “Chad Savage delivers, in an internet world where most designers and enablers spew and wheeze far beyond their capacity. Chad views complex codings with an artist's eye ­ which makes him the real deal. He walks the walk. Hire him now before he wises up and prices himself accordingly.”

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